As for why we chose this unusual moniker, we’re basically playing off of two terms:
zeitgeist: the general intellectual, moral, and cultural climate of an era*
zettabyte: one sextillion bytes (units of computer information)*
As a technology company that maintains one foot firmly in the artistic world of filmmaking, we felt that the blend of these two terms helps convey our innovation and capabilities. Plus, it has a kinda cool ring to it, no?
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